When you look at the landscape of American Business, you will see a whole heap of failures.
In fact, about 75% of American businesses go “Belly Up” within the first year of opening. 75%…that’s down right disgusting.
It’s amazing that anyone would even consider starting a business with stats like that. But every year tens of thousands of people risk everything they have and give it a shot.
In contrast, FRANCHISE’S maintain a Surprising 75% success rate.
Why do you think that is?
Operating Procedures Provide Control
I’ll tell you why, it’s because they are based on a systematic way of doing things. They have operating procedures for almost every function that a business has. Therefore they have control over all areas of their business.
Now on the other hand, without systems you never have control. You never know the value of your average client…you never have consistency…”So You Never Grow Your Business…Thus You Fail To Survive!”
Michael Gerber, author of “The E Myth” and “The E Myth Revisited” addresses this topic at great length in his writings. In his books he digs deeply into the franchise phenomenon that has swept our nation and the world over the past 50 years.
Ray Kroc, the man who made McDonalds what it is today, was a 52-year-old salesman when he first walked into the San Bernardino hamburger stand back in 1952 to sell the two McDonald brothers a milkshake machine.
Something magical happened that day…a seed was planted that would change the world of business forever.
Mr. Kroc thought it was a miracle. Hamburgers were produced in a way he’d never seen before—quickly, efficiently, inexpensively, and identically…and best of all, any bone-head could do it. The rest is history!
Ya see, with systems in place, you can make your business work for you instead of you working for your business.
System for a Life Insurance Agent
Imagine this…
You come into your office in the morning; you check your fax machine. You have 3-4 faxes sitting there, all of which are new life insurance leads that were sparked by your latest issue of your newsletter that is set up totally automatic for you.
Next thing you do is say good morning to your secretary…she tells you about the 4 appointments you have this morning of which 3 will be over the phone and all of them were responding to your Free Report which you also have set up on autopilot.
She then tells you she cleared the calendar for the afternoon because Judge Powel wants to play a round of golf with you and discuss his retirement planning.
This dream can be your reality if you only believe in it and actually start to take the steps to make it happen.
What it all boils down to is this…if you ever want to have total control over your life and have the freedom to come and go as you please…and not be a slave to your business…you MUST have systems in place.
